Rich Plum Hair Dye Permanent with Anti-Breakage Plex Hair Care, Vegan Hair Dye & Cruelty-Free, PPD Free Hair dye, 100% Grey Coverage, Warm Plum Hair Colour, for All Hair Types by Smart Beauty

Smart Beauty Hair Colour

Creative home hair colouring made easy

We are a boutique brand of hair colours that transforms your hair. Our mission is to help guide you to find and achieve your perfect hair colour.

Be uniquely you with our bold fashion hair colours. Add a bit of mystery with our sapphire black, and deep hues. Enhance your youthful glow with shades of blonde and silver. Whatever your vibe, we’ve got years of experience in creating healthy colourful hair. All our products are vegan and cruelty free.

Simone E.

The first time I have tried a Smart Beauty permanent hair colour. As my natural hair is quite dark I may need a couple more treatments but I was surprised to see how much lighter my hair became. Great colours as always.

Mao H.

I’m so happy to get the beautiful purple hair I have wanted for a long time!! And it is a vegan and cruelty-free product. I love it!!

Sarah G.

Best hair dye I have ever used, and I have used a lot ! Easy to apply and excellent results.

Why Smart Beauty Permanent Colour?

Be uniquely you with our bold fashion hair colours. Add a bit of mystery with our sapphire black, and deep hues. Smart Plex formula protects and strengthens the hair preventing breakage.

How Easy Is It To Use?

We provide a step-by-step guide. Our non-drip, easy to apply colour cream provides even coverage. Apply in sections by yourself or invite a friend over to help. Enjoy the experience.

Is It Safe to colour your hair yourself?

Our permanent hair colors contain ‘Plex’ technology which strengthens and rebuilds the structure of your hair.

Shop: Smart Beauty hair colour

Shop: Smart Beauty hair colour

Product Dimensions ‏ : ‎ 8.99 x 5.99 x 16.99 cm; 200 g
Manufacturer ‏ : ‎ Smart Beauty
ASIN ‏ : ‎ B07QBPP43H
Item model number ‏ : ‎ Rich Plum Permanent Hair Dye
Country of origin ‏ : ‎ United Kingdom

Transform dark blonde or brown hair to a striking new look with our permanent purple plum hair dye colouring kit, with a plex hair treatment that protects, rebuilds, and restores your hair’s structure
Darkest plum permanent hair dye; for a full head of colour, cover grey, root touch-up, balayage, undertones, lowlights. For all hair types, including chemically treated hair, Afro, Asian, men, women
PPD free, Vegan, cruelty-free plum hair dye. Using UK and European endorsed cosmetic standard ingredients blended into a smooth cream for home use. Part of the award-winning Smart Beauty hair colour collection
Mess-free application. Mix the plum colour cream and developer in the provided bottle, evenly apply with the precision nozzle and work through with gloved hands for a non-drip colouring experience
Smart Beauty is a customer focussed family-owned British business that produces premium vegan hair dye colouring kits. Committed to non-animal testing, ethical practice and minimal environmental impact